Sleep technology business signs new partners to support expansion

UK-based Cambridge Sleep Sciences (CSS), the science-based sleep technology business behind SleepHub®, has announced three new partnerships as part of its continued growth strategy.

Probitas Technologies, a specialist IT distributor across EMEA, will initially be offering SleepHub® to the Portuguese, Spanish and French markets.

Health and wellbeing ecosystem creators, Nexus Digital Technology, will make SleepHub® available as part of their health and wellbeing app.

And My Benefits World will be making SleepHub® available to thousands of employees through its online employee benefits solution.

Disruption to sleep during the Covid-19 pandemic has been widely reported. According to The Telegraph, the British Sleep Society found 70% of British people aged 40 to 63 have reported changes to their sleep patterns during the pandemic.

The need for help to restore natural sleep patterns has never been greater and the opportunity for businesses like CSS is significant. P&S Intelligence state that the global sleeping aids market size was $78.7 billion in 2019, and it is projected to witness a CAGR of 7.1% during the period 2020 to 2030.

CSS’s new partnerships will enable them to capitalise on this market opportunity. With businesses spanning international distribution, health and wellbeing, and employee benefits, each partner complements CSS’s aims to expand into new markets and sectors, and evolve its product offering.

These partnerships follow the recent announcement of the new collaboration agreement between CSS and Parkinson’s Concierge, to help address sleep issues associated with Parkinson’s Disease.

Dr Julian Stone, CEO of Cambridge Sleep Sciences said:

Partnerships are key to our future growth, in fact collaboration has been at the heart of our business since we first started. These latest partnerships are particularly important to us as they represent a range of areas into which we can extend our sleep tech product offering, as we seek to make better sleep available to more people.

SleepHub® is the first in a range of sleep products from CSS, part of The Barkby Group Plc, and is the result of more than a decade of research and development. Users are helped to achieve quality, natural sleep through scientifically formulated sounds, delivered using a pair of premium speakers, that use specific beats and pulses to modulate sleep patterns.